To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"
The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.
Credits: Ad agency: DDB Auckland Executive Creative Director: Toby Talbot Creative Director: Regan Grafton Creative: Damian Galvin and Rory Mckechnie Account Director: Jenny Travers Project Manager: Andy Robilliard Models: Jen and Jen
To promote the PRIME series available on Belgium's PRIME Telenet network, Prime TV, director/deisgner/animator Steven Huybrechts filmed and composited miniature sets with tiny figurines to represent their line up of television series.
A smart and entertaining solution, this meant they didn't have to get clearance for clips from the actual shows, or book the actual actors, saving lots of red tape, moola and time.
The :60 television ad - shown after the screen grabs - features the following shows [shown in alphabetical order]:
Boardwalk Empire: Breaking Bad: Californication: Deadwood: Dirty Sexy Money: Hung: Lost: Mad Men: Matroesjka's: Modern Family: Pillars Of The Earth: Six Feet Under: Sons of Anarchy: Spartacus: The Pacific: Weeds: 4400:
Now, UK advertising art director, illustrator and photographer James Callahan has had some fun with screengrabs of his Skype video chats. His ongoing project which he calls Screengrabography is simply his superimposing of screen grabs from Skype chats over stock photos or art.
They are not super impressively composed or even that inventive (men's heads on women's bodies), but they are fun nevertheless and certainly simple enough for almost anyone to do. The results are good for a chuckle. And may just inspire you to start making a few of your own.
Extra points to James' friends Daisy and Joseph for being such good sports.
International creative agency, Amsterdam Worldwide has won a Gold Design Lion at the 2010 Cannes Lions Festival for their hand-crafted tansu shoe created for yet another one of their fabulous campaigns and collateral work for Onitsuka Tiger.
Honoured for its innovation and creativity, the Tansu shoe is the centerpiece of the 2010 brand campaign for Onitsuka Tiger.
The one and a half meter long Tansu-inspired wooden sneaker is a totem to classic Japanese design, and was hand-carved in a traditional 9th generation Tansu workshop.
Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen over four months to craft the model using traditional methods.
The Tansu shoe comprises many authentic features, including a number of secret compartments which intrigued and engaged consumers in retail environments worldwide.
Below are screen grabs of the shoe's interactivity as it appears on the Onitsuka Tiger website:
Richard Gorodecky, Amsterdam Worldwide’s executive creative director said: “In a world increasingly dominated by the virtual, it’s great to see that something hand crafted and ‘real’ has won such a prestigious award.
This is the fourth in the award winning series of larger than life sculptures created from the agencies 'Made of Japan' strategy. Their campaign for Onitsuka Tiger won a Cannes Cyber Lion in 2007 and in 2008 the Electric Tiger Land campaign was a Cannes Titanium finalist.
above: a still from the second animated Michelin spot in the new global campaign, Saddest Road.
Michelin's latest advertising campaign, "The Right Tire Changes Everything" has refreshed an ad icon that was fast fading into "Speedy -Alka Seltzer-land." But thanks to a new advertising campaign by TBWA/Chiat/Day, New York, the lovable white tower of tires, known in the US as The Michelin Tire Man, is back with a vengeance.
The recent animated Michelin television commercial "Evil Gas Pump" directed and edited by Pysop, has been making the rounds on blogs and magazines and winning honors and accolades in several trade publications. With its digital rejuvenation of the beloved Michelin Man, the spot deserves the kudos.
above: a still from the animated Michelin spot, Evil Gas Pump
But the next one, is just as fabulous, if not more so. Saddest Road is the second in the animated series, soon to be followed by a third. Once again, the animation and music are wonderful and Bibendum, (our tire man's actual name) is once again a hero worth worship.
Take a look at "Saddest Road":
I am not sure the same creative team at TBWA/Chiat/Day New york did all the spots, but at the end of this post are the credits for Evil Gas Pump, which, if you have not yet seen is right here:
The print work, while attractive, is no breakthrough creative, given it is just a lift from the television and the headline is a disappointing rehash of the tagline. But I suppose you could argue the cop out that it's a cohesive campaign because both the tv and print showcase the wonderful animation.
Examples of the print work for Michelin:
According to Michelin Corporate's press release "The new campaign’s slogan – “The right tire changes everything” – is intended to illustrate the competitive advantages of Michelin tires in media outlets around the world."
The worldwide campaign initially launched in the United States in early October and then will gradually be deployed in 55 countries – in Europe and Asia in early 2010, followed by Africa, the Middle East, India and South America.
They also designed a new US site for the brand: above: the home page of the new site.
According to Adweek, the fourth quarter advertising effort cost $20 million.
Credits: Agency: TBWA\Chiat\Day New York Chairman & CCO: Mark Figliulo ACD/Art Director: Anthony DeCarolis ACD/Copywriter: Erik Fahrenkopf Executive Producer Media Arts: Matt Bijarchi Director of Broadcast Production: Ozzie Spenningsby Senior Producer: Jason Souter Production: Psyop, New York Director: Psyop Creative Director: Marie Hyon/Marco Spier Executive Producer: Lucia Grillo Senior Producer: Lydia Holness Producer: Lisa Munoz Lead Designers: Anh Vu, Helen Choi Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett Lead Technical Director: Tony Barbieri Lead CG Animator: Pat Porter CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton Lead Ligthing TD: Anthony Patti CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit FX: Miguel Salek, Jonah Friedman Lead Compositor: Jason Conradt Compositors: Manu Gaulot, Gabriel Regentin
