The Breast Cancer Awareness Body Paint Project

The Breast Cancer Awareness Body Paint Project is an ongoing series designed and created by Michael Colanero with the first survivor, model Cindy Papale (shown below), to raise awareness and funds for Breast Cancer causes.


Body artist Keegan was brought onboard and painted all but one of these women [the "tribute" image with the twin towers was painted by Lucianne Ungerbuehler]. To come up with the imagery, Keegan and Colanero would talk with the survivors, get a feel for their personality and collectively come up with a theme. Once the theme was decided upon, Keegan would then paint a base image on the models using a combination of hand painting and airbrushing.

Michael then took the photos which he digitally manipulated as shown below:



The following images are of 15 actual Breast Cancer Survivors. They intend to have a total of 50:









These images are available for sale on cafepress and all profits from the sales currently go to The Kristy Lasch Miracle Foundation. The foundation helps women under the age of 30 with medical related expenses who are battling breast cancer. Kristy was diagnosed at age 22 and lost her battle at 26. The Foundation is in her memory. Please note that The Kristy Lasch Foundation is not affiliated with this project beyond being a recipient of their donations.



Please Shop for Fundraising Products at:
http://www.cafepress.com/BCABPP

Follow the project on twitter:
http://www.twitter.com/BCABPP

Behind the scenes videos:
http://www.YouTube.com/BCABPP

Full Series on Flickr:
http://www.flickr.com/photos/uncommonstock/sets/72157615502729662/detail

Andy Yang Soo Kit Body Paints For Singapore's Breast Cancer Foundation.

Making the rounds on the design and advertising blogs is this new 2010 ad campaign for the Breast Cancer Foundation's Awareness and Education Programme in Singapore. Created by DDB Worldwide, Singapore, they feature women's bodies illustrated by Andy Yang Sookit.





The three print ads and accompanying collateral pieces, with photos by Allen Ng, feature breasts and stomachs painted with Kryolan Grease Paint and ask if you are "obsessed with the right thing" and urge regular breast checks.


above and below: collateral materials featuring the art and the pink ribbon pin for 2010


A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.

Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi/ Joji Jacob
Art Director: Andrea Kuo/ Thomas Yang
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai

See more of Andy's wonderful illustrations here

PRVCY PREMIUM: A Bangin' Booty Can Help Save Breasts

October is National Breast Cancer Awareness month, so it's even more fitting (pardon the pun) for me to introduce you this fiercely fashionable brand.



PRVCY PREMIUM is a collection of high-end jeans for men and women that bear a signature trio of lines on the back pockets deemed the "lifeline' design. Aside from flattering both the butts of men and women (and many a hot celeb), the back pocket stitching represents the inspiration and cause behind the collection; support for the cure, research and awareness of breast cancer.

The lifeline design is inspired by the leap of faith Carolyn Jones, CEO and Founder, experienced during the last days of her mother, Mrs. Jean James’ life. Mrs. James, who battled with breast cancer, gave her daughter the inspiration to leave her corporate occupation and embark on a journey to find what would give her true happiness. In homage to her mother, Carolyn Jones created the name PRVCY (pronounced Privacy) as her brand name after learning of her mother’s longing for more privacy from her hospital gown.

According to the company CEO, the three threaded “lifeline” design tells the story of complacency in her own professional life to the tragic loss of her mother, only to triumph in a fulfilling career after taking her mother’s advice to strive for passion in her work.



Her passion is evident in the well-made, fiercely fashionable upscale denim line for both men and women. Up to 10% of ALL sales of the PRVCY line go toward breast cancer awareness and free mammogram programs. The company has thus far donated thousands of dollars to fund and provide free mammograms to women across the United States and will continue to do so.

Now that you can appreciate what the company does for breasts, take a look at what their jeans do for your butt. Despite the signature pattern on the back pocket, they have tons of styles and variations in the dyes, colors, stitching, cut and fit. Some have buttons, some are more embellished and they even have a denim skirt and shorts in addition to the jeans.



For women:








For the men:





Skirt:

Shorts:


To see a bunch of very A-list celebrities wearing PRVCY, some wonderful videos, the complete collection and where to buy, visit PRVCY PREMIUM here.



Note that they have another collection as well; Privacy Wear is a more affordable collection, whose partial proceeds also go toward funding mammograms and breast cancer research. This collection includes t-shirts, jean jackets, handbags and sells breast cancer awareness books and online donations.






Shop both collections, Privacy Wear and PRVCY PREMIUM here.