Photographer Udo Spreitzenbarth Improves The Bretz Collection With A Great Catalog.

Bretz is a German furniture and rug company whose products are not really my personal taste. Lots of glam, modern whimsy with ornate velvets, Swarovski crystals and funky silhouettes. Very Miami Flash meets Hollywood Glam with some Guido thrown in. I would even go so far as to say I actually dislike several of their products.

So, why am I blogging about them? Because they are an example of a company who have effectively improved their brand with a catalog that actually heightens the appeal of their products and designs. Does this mean they'll sell more pieces? Not necessarily, but anyone on the fence would be positively persuaded by this representation.

By hiring photographer Udo Spreitzenbarth along with talented hair, make-up and clothing stylists (all credits are listed at the end of this post), and using one model posed dynamically and uniquely on their products, the images transform the sofas and the chairs into sets worth looking at.



Just shows you what a well produced catalog can do for products.
Take a look at more.



























Credits:
Photography Udo Spreitzenbarth (NYC)
Producer Matt Lehitka (NYC)
Model Melissa Kurland (NYC)
Hair & Make Up Alexander Becker (Berlin)
Stylist Ty-Ron Mayes (NYC)
Photography Assistants Mario Steidlinger (Berlin)
Robert Spreitzenbarth (Oakland)
Production Assistant Charlotte Feigelbinder (Berlin)
Production | Management SEVEN | SVGN
www.svgn.eu
Copyright SEVEN | SVGN | Udo Spreitzenbarth


Contact
Bretz Wohnträume GmbH
Alexander-Bretz-Str.2
D-55457 Gensingen
Phone: +49 (0) 6727 / 89 50
Fax: +49 (0) 6727 / 10 30
website

Shanghai Tang Holiday Catalog's Balloon Art Will Leave You Breathless

... and that's without your having to blow up the thousands of balloons used in the catalog.




Every year retail companies scramble together around mid-june to start concepting and designing catalogs for the holiday season. It's hard to keep them fresh, original and memorable. But Shanghai Tang, the chinese lifetyle brand, has done it yet again.

Teaming up with Chandelier Creative, the cutting edge design firm (who has produced other fabulous holiday catalogs for them in the past) they've produce a 2009 holiday catalogue inspired by the whimsical world of balloon art. It's amazing what they've done in terms of styling stunning backgrounds and unusual product shots, photographed by talented product photographer Kanji Ishii, with simple colored balloons.

These are not all the images from the actual catalog, nor are they in order, but these are my favorites and I think you'll find them inspiring:
















In addition to a beautiful catalog, Shanghai Tang's gifts are equally as fabulous, shop for them here.

To see other impressive balloon art and design, check these out:

A Photographer Who Is Full Of Hot Air: Paul Graves' Balloon Sculpture Series
Paul Graves' Newest Work - Balloon Expletives & More