above: the commercial mimics some memorable scenes from the original movie, such as the opening shot (above) and the Exorcist movie poster and scene (below)
Directed by Andreas Roth, this :90 second commercial for the Dirt Devil vacuum cleaner is a beautifully executed take on William Peter Blatty's, The Exorcist. Starting with the opening frame, a nod to the very famous scene used for the movie's poster (shown above), the spot does a brilliant job of echoing the horror film, only to reveal a comical and unexpected ending.
Credits: Dirt Devil - Exorcist (90") Brand: Dirt Devil Product: Centrino Cleancontrol Production Company: Filmakademie Baden-Württemberg Creative: Andre Price Producer: Christian Hergenröther Director: Andreas Roth Dop: Roland Stuprich Music: The German Wahnsinn Team Editor: Alexander Menkö Postproduction: lafourmi postproduction, nhb video
GE (General Electric) and London’s National Gallery just unveiled an ecomaginative collaboration – an installation of Van Gogh’s famous A Wheatfield with Cypresses, made from over 8,000 living plants and on display on the western side of the National Gallery in Trafalgar Square.
above: 'A Wheatfield, with Cypresses' was painted in September 1889, while Van Gogh was a patient at the St-Rémy mental asylum. above: More than 25 varieties of plant have been used to mimic the strong bands of color in the original picture.
The living painting has been constructed by specialist horticulture and design company ANS using over 8,000 plants of more than 26 different varieties. To create the artwork, each plant was selected for its unique colour to match the tones of the original painting.
image courtesy of GE image courtesy of GE image courtesy of GE image courtesy of GE image courtesy of GE image courtesy of GE image courtesy of GE
The living painting is a creative manifestation of GE’s commitment to the environment through its ‘ecomagination’ business strategy, which is concerned with meeting customers’ demands for more energy-efficient products.
A new branded entertainment effort from The Brooklyn Brothers for Land Rover has you, the viewer, involved in determining the outcome of a movie, which, in turn, dictates the options on a new Range Rover Evoque.
The latest marketing effort is an interactive love-fantasy-comedy movie in which you determine what the main character, Henry, does. As you make choices for Henry, you are simultaneously personalizing your version of the new Range Rover Evoque. There are several routes you can take that feature everything from kidnapping to flirtations.
At the end of the film, whose outcome you have manipulated, you are matched with a particular version of the Evoque that was determined by the choices you made for Henry:
The short interactive film was directed by Somesuch & Co.'s Nick Gordon, and is all about choices, emphasizing the options you have when designing your own vehicle from Land Rover. It's a bit of reach, but entertaining, nonetheless.
The trailer for the interactive film:
Stills from the film: You choose the direction in which Henry walks, changing the outcome: Interact with Being Henry here
The brand also has an online project called "The Pulse of the City" in which you can listen to various "city shapers" talk about their cities and can view their personalized Evoque. A profile accompanied by a photo and bio allows you to view that person's journey through different international cities like New York, Madrid and Istanbul, to name a few.
Other attempts to get people engaged with the brand include their GPS art created with an app to create a geo-location map and share it on Facebook if you wish as well as their "Presence Project"
More Peepular than ever. Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site.
About the store PEEPS & COMPANY® is located at the very center of National Harbor's dynamic main plaza. Directly in front of the PEEPS & COMPANY® store is Seward Johnson's famous statue, The Awakening, along with sweeping views of the beautiful Potomac River. The store's location is at a converging point for residents and thousands of visitors arriving by metro bus, car, and ferries, which dock at the piers in front of the store.
In a joint statement, David Shaffer and Ross Born, Co-CEOs of Just Born, commented, "This is a momentous occasion for Just Born, our family of associates, and fans of our candy. For years, we have seen tremendous growth and excitement for our brands, and received many requests for a store in just the right location. PEEPS & COMPANY® is proud to join the community near our nation's capital."
Inside the store: above: The Corcoran Ceramics faculty was picked by Chicago’s RTKL to create the signature tile wall for the Peeps® Company flagship retail store at the National Harbor
The stores and site are being promoted with a Peepmobile (actually called the Peepster Car for some odd reason). Here's a little news story on the new store:
Annual Peeps contests in which people create scenes and dioramas using the Easter favorites keep on growing. Several major newspapers now sponsor Peeps contests. Instead of showing you images of multiple entries like I have in the past, there are just too many, so instead I will show you the winning entry from the Washington Posts's contest along with links to the other contests so you can view the entries and winners on your own.
The Washington Post's 2011 Peeps Contest Winner: ‘Chilean CoPeepapo mine rescue’
above: This year’s winning diorama is called "Chilean CoPeepapo Mine Rescue." It was created by Mary Jo Ondrejka, Margaret Hartka, and Bryn Metzdorf. (Narration by Holly E. Thomas) (/Video by Evelio Contreras and Akira Hakuta)
Not only are the contests gaining more popularity but more and more non-edible Peeps products are being marketed. More peeps stickers, mugs, mouse pads, plushies, apparel and even golf accessories join brands like Lenox to create more branded items available from the Peeps online store.
Peeps golf balls, head covers and golf towel: Lenox Peep tea light holders: Peeps Silly Bands! Mousepads: Peeps Stainless Steel water bottles: Peeps Jewelry: Peeps apparel:
Visit Peeps and Company's new dedicated website which offers the above items and many more.
Bottled virility for the Monarchy. Raise a glass, and a body part, to the soon to be wed Royal Couple with this Viagra-laced beer from Brew Dog. The Royal Virility Performance is a limited edition artisanal brew made with various well-known aphrodisiacs in honor of Prince William's upcoming nuptials to Kate Middleton.
According to the specially commissioned label, the Royal Virility Performance contains Pfizer's magic blue pill (aka Viagra), chocolate, Horny Goat Weed and ‘a healthy dose of sarcasm’. The beer is a 7.5% ABV India Pale Ale and has been brewed at BrewDog’s brewery in Fraserburgh.
With this beer, the folks at Brew Dog wanted to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is said to be the perfect antidote to all the hype. Brew Dog claims "A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day."
James Watt, Head of Stuff at BrewDog commented: “We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace’. We sent it by Royal Mail as we presume they are most likely to know where he lives. As the bottle says, this is about consummation, not commemoration, so we hope he gets it.”
*The beer will be shipped on the 28th of April* Better snap some up, they only have 1,000 bottles available! Buy it here.
