above: Diesel's limited edition Iron Man fragrance
With Iron Man 2 opening May 7th, the glut of marketing tie-ins and giveaways (purported to cost 100$ including media buys) has already begun to hit the market. In addition to the expected special edition video games, comic books, and action figures, there are fragrances, cookies, motor oil, a special edition Audi r8 and even a limited edition 18ct gold LG mobile phone. Not to mention the numerous microsites created by the retailers. And I've got a look at those and more for you.
Diesel's Limited edition Only The Brave Iron Man fragrance.
The fragrance is touted as a fusion of plant and animal kingdoms. It blends leather, styrax and labdanum. Lemon and violet express urban modernity, underscored by the strength and singularity of cedar and amber. This limited edition comes in a single 75ml format. A vigorous tribute to IRONMAN’s visual universe. See more at Diesel's Fragrance factory
•LG has an 18ct gold limited edition (only 20) phone. Consumers have the chance to win one of the LG Iron Man 2 phones, worth about $2,000 by visiting their microsite here.
•Burger King is offering the following Iron Man Toys along with more you can see here.
•7-11 is offering Iron Man Big Gulp Cups, Iron Man Straws, a special Iron Man Invincible Orange Slurpee and even Iron Man Cookies:
•Land O'Frostlunch meats is also offering promotional items plus an online game and downloadable coloring book sheets:
•Sony Music is offering a special AC/DC Collector's edition CD/DVD that comes with extra footage, a hardcover book, a poster and stickers: AC/DC "shoot To Thrill with Iron Man footage:
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(Reuters) - Playboy magazine founder Hugh Hefner on Monday donated the last $900,000 sought by a conservation group for a land purchase needed to save the famed vista of the Hollywood sign from being spoiled by development.
Hefner's key role in reaching the group's fund-raising goal was announced by Los Angeles city officials, Governor Arnold Schwarzenegger and the San Francisco-based Trust for Public Land at a news conference in the Hollywood Hills.
The land trust needed to collect a total of $12.5 million by this Friday under a deal with a group of Chicago investors who bought the 1,820-foot (555-meter) ridge, called Cahuenga Peak, from the estate of billionaire Howard Hughes in 2002.
The trust will now purchase the 138-acre (56-hectare) adjacent parcel and turn it over to the city to be incorporated into the surrounding Griffith Park, preventing any construction that would mar the postcard-perfect view of the Hollywood sign nearby.
"My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy," Hefner said in a statement. "As I've said before, the Hollywood sign is Hollywood's Eiffel Tower and I'm pleased to help preserve such an important cultural landmark."
Other private donors to the Hollywood sign preservation effort included actor Tom Hanks and director Steven Spielberg, the land trust said.
